SEO stands for “search engine optimization.” It involves techniques that attempt to improve search engine rankings for a website.

The major search engines, such as Google, Bing and Yahoo, all have primary search results, where web pages are shown and ranked based on what content the search engine considers most relevant to online visitors. These organic search results are shown when a user uses a keyword or keyword phrase to search the Internet.

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms (or keywords), as opposed to paid, sponsored online ads. Non-organic search results include pay per click advertising.

With organic search results, payment for link placement isn’t a factor, as it is with paid search ads such PPC, pay per click listings such as AdWords from Google.

Using the correct search engine optimization techniques and the proper keywords for your business services or products is essential to achieving a high search engine ranking for your website. This converts into more visitors to your website and more business for your company.

Blue Sky Creative designs every new websits to achieve a higher search engine ranking using site meta titles and meta descriptions. Choose a web designer with advanced knowledge of SEO techniques to help you achieve online success for your business and find local customers!