What is Local SEO?
Local SEO (search engine optimization) is a technique for getting your business or website to rank high in local search results. It applies when people search for a business nearby, like “web designers in Raleigh NC”.
Local SEO is great for businesses with a brick and mortar store, or who service a specific geographic area. People near your location will be searching for the services you offer. Local SEO will position you in front of your competitors.
Having a attractive, mobile ready website is important in reaching local customers searching online for your products or services.
Why Local SEO Matters for Your Retail Business
As many as 72% of consumers who perform a local search will visit a store within 5 miles of their current location. 50% of mobile (smartphone or tablet) searchers will visit a store nearby.
To improve your store traffic, you must improve your business local seo ranking using techniques that your web designer or SEO professional can add to your website. Page titles, keywords and meta descriptions, as well as relevant page content, can improve your website’s ranking. However, if these factors are missing or are incorrect, a website’s ranking can be severely penalized. It can take months to correct poor indexing by search engines, such as Google, Bing or Yahoo. So it is best to consult a professional web designer or SEO consultant to work to improve a website’s SEO score.
Local SEO For Online Businesses
Local SEO is still important for businesses who focus on sales, rather than an in-store visit.
18% of local mobile searches lead to a sale within the same period. That doesn’t even include the people who reach out for an estimate, become leads, or schedule an appointment with you.
So, Local SEO does matter, and can help your business grow!