Before the production of your new website begins, consider the following questions. This will help your web designer target your customers online and reinforce your brand. Hiring a web designer with professional experience is the best choice – not an amateur or a college student lacking real-world marketing experience.
- What kind of visitors are you expecting on your website (income, interests, gender or age)?
This question helps you to understand better the potential visitors and plan the website design and development.
- Please list the names of two or more of your competitors and describe how are you differ from them?
Your new website will be compared to a lot of other sites. Your new website should be memorable and stand up from the crowd.
- What actions do you want visitors to take on the site?
A new website can sell products, provide information, ask a visitor to make a phone call or fill out the form.
- What is your deadline for completing the site and your budget?
Many clients have unrealistic expectations. You should have a clear realistic schedule and budget.
- What features should be used on your website (contact form, pictures, video, etc.)?
- Please list the names of three sites that you like and what do you like about them?
- Do you have any color preferences, look and feel for the website?
Websites generally coordinate or match the colors of your branding, in your logo.
- Who will be the contact person for this project and what will be the turnaround time?
- What do you NOT want on your site in terms of text, content, color, graphic elements?
- Who will be responsible for maintaining the website and how much time he or she would have for it?